With 50 years now under its belt, Nike has released the lessons of its design vision in a new book. After all, there is no Finish Line, a poetic title in one of its first threads since 1977. The red paperback, about the size of any book available anywhere, has been hailed as an inspirational book. for the next generation of athletes and creative thinkers and is designed to be simple. Filled with eye-catching white-and-white images and a selection of imaginative fiction and essays designed to provoke serious discussion about what design and architecture will shape the next 50 years, this collection focuses on and the future invites everyone to imagine. endless possibilities for design and games.
(Image credit: Weston Colton)
In the foreword to the book, Nike’s chief creative officer John Hoke writes, ‘It has been said that the best way to predict the future is to make it. At Nike, we wholeheartedly agree. For more than 50 years, we have tried to create a better future for athletes. This forces us to move forward, always. When we say, ‘There is no final thread,’ it’s not about lazy endless swimming or limitless travel, but it’s an expression of our belief in the limitless potential of sports – and design .’
(Image credit: Weston Colton)
Organized by the Zak Group with exclusive illustrations by Bráulio Amado and illustrations by PWR, the book combines text, found footage and graphics in a clear, visual format. Sam Grawe, author of Nike: Good is Temporary, provided five explanations that describe the major changes that design may undergo in the coming decades. To do so, Grawe interviewed more than a dozen Nike designers, scientists, engineers, researchers, and leaders, giving readers a glimpse into the multifaceted brain that drives Nike. . As a result, this book provides an unprecedented look at the company’s processes, operations and ideas – including the data-driven Lebron James Innovation Center, a 750,000 sq ft facility. innovation hub created by Olson Kundig, too. Limit-pushing goals in terms of functionality and front-end hardware.
(Image credit: Weston Colton)
In part of Hoke’s foreword, he writes, ‘Nike’s vision for the future rests on three solid and guiding truths: we exist to match the dreams and aspirations of our athletes; sports development requires intelligent thinking; and one innovation can ultimately benefit millions. Recognizing these realities, we remain focused on developing athletic potential, promoting human potential and inviting everyone – and importantly, every body, to experience sports.’
